Hannah Marcheselli's Page

The other day, a client said to me: “If I go on Twitter, my competitors will see what I’m doing and steal all my ideas!” This kind of caginess about using Twitter for business is fairly common, and partly understandable.

Love your enemy (or at least pretend)

But when it comes to your competitors, burying your head in the sand is not a strategy for success. The best way to keep up to speed with what they’re up to on Twitter is to follow them. Many people find this…

Twitter is fast becoming a microcosm of the ‘real’ world, with communities and networks forming and expanding all the time. But many businesses are afraid of the informality of the medium, mistakenly equating it with a slack approach to business.

Others are put off by what they see as ‘messing about online’ when they could be doing ‘real work’.

Others have failed to grasp the importance of the ‘social’ part of social media, and this is particularly true when it comes to…

When you tweet for your business, you’re opening the door to thousands of potential customers. You’re also opening yourself up to the risk of negative comments from competitors and the odd disgruntled customer. And we’ve all come across Twitter ‘trolls’ – those irritating people with too much time on their hands who deliberately try to trigger an argument or get a reaction.

It’s notoriously hard to gauge tone of voice online and a perfectly innocent observation can easily turn a…

The other day, somebody said to me: “I don’t understand why someone would hire a copywriter when they could just do it themselves and save the money.” Hmm, I thought…Usually for one of two equally valid reasons: because they can’t or because they don’t want to.

Can’t write

For some business people, writing is not a skill that comes naturally. There’s nothing wrong with that. Others find it incredibly tough to write about their own company because they’re so…