Is bigger better?

“We’re happy with our existing supplier.”

“We have no plans to review our roster at present. Please feel free to contact us in six months.”

Speak to some marketing directors and all the talk about maximising value for money seems to be just that – talk. Odd, given the current climate.

The people who are interested in finding out more, even if it just means a fleeting visit to your website and a few minutes on the phone, have tended to be from smaller companies, the not-a-household-name-quite-yet brands.

It got me wondering: does owning your business, or working for an owner, instead of shareholders, make marketing managers more open to approaches from smaller suppliers? When you feel more like it’s your money on the line, are you more willing to consider options as to how you spend it?